Email Marketing

What is Email Marketing?
Email marketing involves sending targeted messages (often in the form of newsletters, promotions, or updates) to your clients via email. It’s a way for your business to engage with your customers, providing great tips, new information about your business, increase brand awareness, and drive sales. It is by far one of the most cost efficient ways to communicate with your customer base. We call this circling the wagons, to keep your customer up to date on all things you do and provide a protection around them from your competitors. You always want to be top of mind, and provide valuable information they will appreciate.

At fallon media we create crafted emails that are very specific to what your customers are looking for. We also make sure there is valuable information, keeping them informed and up to date on all things your company. Also, great tips on how to’s of your products throughout the year. With these types of emails we see an average of 40-50% open rates which is extremely high.

1. Building an Email List: Most companies have huge email list they do nothing with or even know how to do anything with. This is were we come in and help turn those emails into a valuable asset for your company. If you don’t have email addresses we can help you gather email addresses from your current clients.
2. Segmenting the Audience: Once you have a list, you can divide it into smaller groups based on factors like demographics, purchase history, or interests. This helps in sending more personalized, relevant content.
3. Creating Compelling Content: The next step is creating an email that provides value. This could include promotional offers, educational content, product updates, or event invitations. The goal is to grab the recipient’s attention and encourage them to take action, like making a purchase or clicking on a link.
4. Sending and Monitoring: Once the email is sent, you track how well it’s performing through metrics like open rates, click-through rates (CTR), conversion rates, and unsubscribe rates. This helps you understand what’s working and what needs improvement.
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