Streaming & Broadcast TV

Connected TV Advertising: Reach Audiences Where They Stream

Discover the power of Connected TV (CTV) advertising, a game-changing way to engage audiences right where they consume digital content. Unlike traditional TV ads, CTV brings targeted, personalized advertising to internet-connected televisions, allowing you to connect with your audience through popular streaming apps (Netflix, Paramount+, TUBI, Peacock, HULU, MAX and so many more) on devices like Roku, Apple TV, Amazon Firestick, gaming consoles, ETC.. With CTV, you can reach audiences with precision and improve ad effectiveness across every campaign.

The Rise of Connected TV and the Cord-Cutting Trend

As traditional and pay TV continue to decline, Connected TV is redefining how viewers engage with digital content. More than a quarter of Americans and Canadians plan to cut the cord on cable within the next six months, with trends indicating a shift toward streaming services and Over-the-Top (OTT) platforms for the latest in entertainment, news, and information. In the U.S. alone, the shift has dropped cable subscription rates from 88% to 64% since 2010, opening the door to CTV as an essential advertising channel.

Connected TV offers marketers precise targeting and valuable insights through data-driven viewer segmentation. Unlike traditional TV advertising, CTV advertising allows you to target audiences based on demographics, preferences, and viewing behaviors. With closed-loop measurement, you can directly track viewer engagement and attribute ad exposure to specific actions, making your ad spend more efficient. CTV also provides a cross-screen approach, enabling a cohesive brand experience across multiple devices and touchpoints, while partnerships with CTV platforms allow for seamless ad integration that blends naturally into the viewer’s experience.

Maximize Your Reach with fallon media’s Connected TV Solutions

With CTV’s ability to engage targeted audiences in real-time, your brand can break through the noise and make a lasting impression. Get started today by scheduling a consultation with fallon media’s expert team, and discover how our data-driven approach to CTV can turn your ad campaigns into measurable growth. Let us help you capture the moment and connect with audiences where they stream.