The busiest season is almost here. Is your marketing ready?
The holidays bring the most competitive advertising landscape of the year. From Black Friday through New Year’s, costs climb and attention spans shrink. Now’s the time to refresh your creatives, lock in promotions, and test campaigns so you’re optimized before the holiday rush.
Prepping your 2026 Marketing Budget
October isn’t just about finishing the year strong, it’s about setting up for growth in the year ahead. A smart budget ensures you start January with momentum instead of scrambling to catch up.
Ask yourself:
- Where did you see the best ROI this year?
- What didn’t hit the mark?
- What trends should you prepare for?
The clearer your strategy, the faster you’ll scale.
Helpful Insights
Social Media:
- TikTok isn’t just for trends, it’s a place to show your expertise, share tips, and connect with customers.
- Short, engaging videos can spark interest, build trust, and turn viewers into leads.
- Instagram still focuses on Reels, but short-form video (quick, engaging clips under a minute) remains the fastest way to grab attention.
Email Marketing:
- Personalize whenever you can, use first names and relevant information.
- Strong subject lines + short, actionable items = better engagement.
Content Tip:
- Let your customers do the talking. Ask for reviews, photos, or videos, then reuse that content to build credibility and trust.
5 Things to do before November
- Finalize holiday promotions
- Outline your 2026 marketing budgets
- Review 2025 results
- Refresh seasonal website/landing pages
- Update marketing assets
In the meantime, don’t hesitate to reach out. Let us know what challenges you are working through or what you’re most excited to learn about. We’re happy to help!
