Brand Identity
Build a brand that’s sharp, intentional, and built to work as hard as you do. Whether you’re starting with a logo or leveling up to a full identity with strategy and launch assets, our approach is always hands on and aligned with your goals. Every tier is designed to meet you where you are and support where your business is headed next.
Our Brand Identity Services
Brand Strategy Development
Brand Messaging and Voice
Visual Identity Systems
Brand Guidelines
Branded Mockups and Real-World Visualizations
Social Media Brand Kits
Photography Direction
Tier 1
A simple professional logo that gives your business a clean visual identity without extra layers. Perfect for a small business that needs a strong foundation.
Includes:
One custom logo
Brand colors
Brand fonts
Final files in every format
Shared Google Drive Folder
Two rounds of revisions
Tier 2 (Most Used)
A complete visual identity that expands far beyond a single logo. This tier creates a polished brand system that looks consistent on every platform and touchpoint.
Includes:
Everything in Tier 1
Three logo variations
Expanded color palette
Visual style guide
Simple brand usage guide
Social media profile and cover mockups for Facebook, TikTok, Instagram, and LinkedIn
Multiple post mockups that show your brand in action
Three branded mockups such as apparel, storefront signage, coffee cups, stationary, or website header
Three rounds of revisions
Tier 3
A full brand build with strategy, visual identity, real world assets, and a complete guide. Ideal for businesses ready to elevate your presence.
Includes:
Everything in Tier 2
Brand strategy and positioning overview
Brand messaging and tone guidelines
Photography direction or a small curated image set
Up to four logo variations
T-shirt or merchandise mockups
Full brand guide
Eight to ten branded mockups
Final files prepared for print and digital
Social media launch kit with six to eight ready to post graphics
Three rounds of revisions plus minor tweaks at the end
“It is difficult for me to put into words the value fallon media has provided our company. They have far exceeded our expectations! They have permanently affected our company in areas of general operations, marketing ROI reporting, extensive opportunity tracking and the marketing coaching we hired them for. They are friends who truly care about us and our company, as well as mentors in professional growth. Our company will never be the same again and we already had a long time, positive reputation within our service area!”
Brad D.
“It is difficult for me to put into words the value fallon media has provided our company. They have far exceeded our expectations! They have permanently affected our company in areas of general operations, marketing ROI reporting, extensive opportunity tracking and the marketing coaching we hired them for. They are friends who truly care about us and our company, as well as mentors in professional growth. Our company will never be the same again and we already had a long time, positive reputation within our service area!”
Brad D.
“It is difficult for me to put into words the value fallon media has provided our company. They have far exceeded our expectations! They have permanently affected our company in areas of general operations, marketing ROI reporting, extensive opportunity tracking and the marketing coaching we hired them for. They are friends who truly care about us and our company, as well as mentors in professional growth. Our company will never be the same again and we already had a long time, positive reputation within our service area!”